Everything you need to reduce human and AI agent risk — all in one platform.
Grade: A — Score: 95/100
KnowBe4 leverages over 15 years of security culture data to provide a robust security awareness training platform that integrates AI-driven defenses. With a focus on human behavior, it offers personalized training that evolves with the threat landscape, ensuring users are equipped to recognize and resist cyber threats.
The platform streamlines workflows by automating training campaigns, policy delivery, and compliance tracking, allowing organizations to focus on building a resilient security culture. Its adaptive email security features block threats before they reach users, while real-time insights help detect and mitigate risky behaviors.
By addressing the human element of cybersecurity, KnowBe4 empowers organizations to reduce their vulnerability to social engineering attacks, phishing, and data breaches. The platform not only enhances security awareness but also fosters a proactive approach to risk management across all levels of the organization.
Silver: $1.30-$1.90/seat/month (billed annually, 3-year term, varies by seat count)
Gold: $1.61-$2.25/seat/month (billed annually, 3-year term, varies by seat count)
Platinum: $1.78-$2.60/seat/month (billed annually, 3-year term, varies by seat count)
Diamond (Most Popular): $2.26-$3.25/seat/month (billed annually, 3-year term, varies by seat count)
Consider switching to Cofense: Cofense also focuses on phishing defense and employee training but may offer different features or pricing structures.
KnowBe4 and Proofpoint are the two most compared platforms in the security awareness market, both holding 4.6/5 ratings on Gartner Peer Insights (KnowBe4 with 2,445 reviews vs. Proofpoint's 792). KnowBe4 offers a larger content library, more flexible standalone pricing with transparent per-seat costs, and is easier to deploy for organizations without an existing Proofpoint email security stack. Proofpoint integrates natively with its email gateway and uses real-time threat intelligence to generate more adaptive phishing simulations. On G2, reviewers consistently rate KnowBe4 higher for ease of use, setup, and customer support.
Silver provides the core platform: unlimited phishing tests, automated campaigns, Level I training content, the Phish Alert Button, and SSO/SAML integration. Gold adds industry benchmarking, advanced reporting, APIs, SCORM packages, and Level II training content. Platinum unlocks Level III content, callback phishing simulations, and AI-powered features through AIDA (AI-selected templates and AI-recommended learning). Diamond, the most popular tier, adds PasswordIQ for compromised credential detection, Second Chance for intercepting clicked phishing links, and the KnowBe4 Graph API and RiskS Connectors for third-party security tool integration.
The Phish-prone Percentage (PPP) measures the proportion of employees likely to click a simulated phishing email. KnowBe4's annual benchmarking report shows that untrained organizations average a 33.1% PPP. After 90 days of training and simulated phishing on the platform, that drops to 18.9%. After one year of continuous use, PPP decreases to 4.6%. These figures are based on data from KnowBe4's customer base of nearly 70,000 organizations and are published in their Phishing Industry Benchmarking Report.
AIDA (AI Defense Agents) is KnowBe4's AI engine that automates and personalizes the security awareness program. It has three core functions: AI-Selected Templates automatically choose the most effective phishing simulation templates for each campaign based on historical click data. AI-Recommended Training assigns the most relevant modules to each user based on their individual risk profile. AI-Recommended Optional Learning suggests additional content for users who want to go deeper. AIDA capabilities are built into the Platinum and Diamond tiers, with expanded AIDA features available as an add-on starting at $0.58/seat/month for 101-500 seats.
KnowBe4 offers an extensive set of free tools that don't require a paid subscription: a Phishing Security Test that runs a simulated phishing campaign against your organization, the Phish Alert Button for Outlook, a Weak Password Test that checks Active Directory for vulnerable credentials, a Domain Spoof Test, an Email Exposure Check, and a Ransomware Simulator (RanSim). They also provide a free preview of their training content library. For the full platform, KnowBe4 offers a free trial through their sales process, typically a proof of concept deployment.
SecurityCoach is a real-time security coaching add-on that detects risky user behavior as it happens and delivers immediate, contextual feedback. Unlike traditional awareness training that runs on scheduled campaigns, SecurityCoach intervenes at the moment of risk with targeted micro-learning nudges. It integrates with existing security tools to detect events like visiting risky websites, using unsanctioned cloud apps, or mishandling sensitive data. Pricing starts at $1.10/seat/month for 501-1000 seats and $1.20/seat/month for 101-500 seats, billed annually on a 3-year term.
KnowBe4 supports SSO/SAML integration across all tiers, including Silver. User provisioning works through Active Directory or SCIM integration, enabling automatic syncing of employee data. The Gold tier adds APIs (Reporting, User Event, and Webhook APIs) for programmatic access, and the Diamond tier includes the Graph API and RiskS Connectors for integrating risk data from third-party security tools like CrowdStrike, Splunk, and Microsoft Sentinel. SCORM packages (Gold tier) allow embedding KnowBe4 content into existing LMS platforms.
KnowBe4 holds SOC 2 Type 2 certification across all products (KSAT, PhishER, and SecurityCoach), with SOC 3 reports publicly available. The platform also maintains ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, and ISO 27018:2019 certifications. KnowBe4 has FedRAMP Moderate Authorization to Operate (ATO) since November 2023 for the KSAT + PhishER platform, making it suitable for U.S. federal agencies. Additional compliance coverage includes GDPR, CCPA, EU-US Data Privacy Framework, and Cyber Essentials. All certifications are documented on KnowBe4's Trust Center (trust.knowbe4.com).